Keyword Research

Keyword research is the first step in any SEO campaign. We need to know the keywords and key phrases releveant to your business, that you want to rank higher for in the search engine results.

We use powerful tools to compile a list of potential key words and phrases that would be a good fit for your website. From this list, we look at the number of people searching for that term, and the amount of competition.

If you have a Barber Shop in Morecambe, it would be a good idea to target the search term 'barber shop morecambe'. You could, of course, target the phrase 'barber shop' which has a lot more people searching for it but the competition would be huge, and the majority of people making the search won't be anywhere near Morecambe.

Back Links

Links from other websites, known in the SEO world as back links, show Google and other search engines that your website is authoritative and worth linking to. The links act as a business referal, or vote. If your website has links from a high-authority website, Google will see your page a valuable resource.

Website owners often make the mistake of buying back links or participating in link exchange schemes. These types of links are usually low quality and have little relevance to your website. Google is very good at working out which links are genuine, and which it should ignore. In the worst cases, Google will penalise your website for using such techniques.

We only use Google approved link-building techniques in our packages, ensuring the links provide value and increase the overall authority of your website.

On-page SEO

Making changes to your website content, including headings, text and images makes your website more relevant for your targeted key words and phrases. If your page doesn't have a single mention of your targeted key word or phrase, it's not going to rank highly for it. Conversely, if you stuff your key word or phrase into every possible sentence, Google is going to penalise you.

We analyse your website and make incremental changes to create the best possible version of your content.

Competitor Analysis

To rank above your competitors in organic search results (results that aren't sponsored), we need to know what those competitors are doing - what keywords they're targeting, the sources of their backlinks and how relevant their content is.

If your main competitor is Amazon UK with 751 million backlinks, it doesn't matter how relevant your content is; If you're considering going up against them with the search term 'laptop', you're going to be disappointed.

On-site SEO

Whilst a typical user may not be aware of a technical issue with your website, a search engine will. Broken links, poor performance, duplicate or inaccessible content and the use of bad practices can all cause a drop in rankings.

We use a full arsenal of SEO tools to establish a baseline and monitor any changes. 

Some problems we find may require fixes that are beyond the scope of SEO. If, for example, your website is on an overloaded, shared server and takes 15 seconds to load, we'll offer advice on how you can make improvements.